THE LAUNCHPAD

Wellness continues to be a growing holiday trend as travellers look for ways to boost their overall wellbeing or simply disconnect from their busy daily lives. Whether it’s spa-focused resorts, nourishing food or activities in nature, wellbeing looks a little different for everyone, but Northern California effortlessly caters to each taste.  Credit: Ventana Big Sur Authentic NorCal wellness experiences are closely tied to the landscape. Monterey County brings the restorative

While California may be well known for its sunshine and coastal escapes, the Golden State proves it can switch from surfboards to snowflakes with ease. High in the Sierra Nevada, Mammoth Lakes transforms into a winter playground, mixing alpine beauty with that unmistakably cool California energy. Credit: Mammoth Lakes Tourism Arguably one of California’s premier winter destinations, Mammoth Lakes is a haven for skiers and snowboarders alike, boasting the longest ski season i

California is one of the world’s most captivating road trip destinations, known for its miles of coastline, buzzing beach communities and diverse scenery. While the 600-mile Highway 1 steals the spotlight, there’s something to be said about slowing down and getting to know one region. This Northern California road trip does just that, mixing jaw-dropping views with windswept coastlines and bucolic vineyards across 10 days. Credit: See Monterey Starting from San Francisco, the

The Golden State as we know it is never short on reasons to visit, no matter the season. While peak times often steal the spotlight, there are many destinations where the adventure carries on well beyond the summer season, and a few of them may just surprise you.

Whether your clients are first-timers, families, or seeking adaptive or eco-conscious options, Huntington Beach has a surf school to suit. From schools run by local legends to programs designed for kids or travellers with accessibility needs, this guide breaks down the best providers in Surf City USA® to help you make the right recommendation and get your clients riding their first wave with confidence.

Increasingly, travellers are seeking out accommodation that stands out from the more generic, cookie-cutter hotels, and this year, the...

Yosemite is one of the most popular national parks in the US, drawing 4 million visitors each year. But with only about a dozen lodges...

California’s long stretch of coastline along the Pacific Ocean makes it one of the world’s top destinations for whale watching. The state...

This November, Holly had the pleasure of hosting an exceptional group of travel professionals on her inaugural FAM trip, in collaboration...

Morro Bay, California, is a unique coastal town that offers a perfect blend of natural beauty, outdoor activities and unique experiences.

The choice of accommodation can make or break a luxury vacation, and Monterey County does 'luxury' like a seasoned pro.

Sonoma County Tourism visited the UK for a sales mission in April 2024. We look back on some key speaking points and events from the week.

Whether you're a seasoned foodie, or just looking for something new to try, check out some of our favourite places to eat to find out why Oc

There are many great reasons to visit California, not least for the plethora of sports, music and cultural events which happen year round.

Oceanside is a Southern California city offering something for everyone. Check out our 72-hour guide, featuring the city's top highlights

Michelin has just released its new California guide for 2023 and we were delighted to see some of the destinations we work with included.

California might be home of the road trip, but head to Huntington Beach, and you'll discover a destination worthy of a holiday in itself.

Leave the car behind and make the most of Sonoma County’s wineries, redwoods, quaint towns and breathtaking coastal landscapes in style

From craft beer to art exhibitions and everything in between; discover the experiences that extend beyond the beach in Surf City USA®

Discover why Monterey County is much more than just a stopover. Experience incredible cuisine, iconic sites and jaw-dropping wildlife.