Einstein famously said "the definition of insanity is doing the same thing over and over again and expecting a different result". We couldn't agree more. Sometimes you just need a fresh pair of eyes to help you question the things you've always done, and more seriously consider the things you haven't.
There's no cookie cutter approach here at Rocket. We recognise that every hotel, destination and product has a different set of challenges, so we develop bespoke sales and marketing strategies accordingly. Guided further by individual client's objectives, each plan is uniquely designed to increase awareness and consideration among desired travel trade, media and consumer audiences. Ultimately, it's our job to help clients stand out from the crowd, and we can do that a number of ways.
Maintaining a presence in core source markets is the most comprehensive and efficient method of engaging with a B2B audience. Not only that, but having an ear to the ground and some local knowledge goes a very long way, in our experience.
Once we have a forensic understanding of a client's product and objectives, we use our intimate knowledge of the travel landscape to develop a bespoke plan that puts their product in the hearts and minds of the right people at the right time.
We have an enviable network of contacts within the travel trade and pride ourselves on our ability to support and influence product development and growth in this area.
SALES CALLS | AGENT TRAINING | FULFILMENT | FAMS
BROCHURE ANALYSIS | TRADE & CONSUMER ENQUIRIES
We like a surfing dog as much as the next guy, but for us, effective storytelling is more about the tapestry of a destination. Not only are we relentless in our search for those stories, we are tenacious in our efforts to share them.
Rocket's communications plans are creative and bespoke, supporting each clients' individual priorities and designed to drive awareness and consideration. We're well connected, too. Our extensive black book of media contacts comprises all key print and online titles (including national, trade and lifestyle) as well as influencers and broadcast.
MEDIA RELATIONS | PRESS TRIPS | MEDIA EVENTS | CONTENT CREATION | CRISIS MANAGEMENT
Rocket's understanding of audiences is the foundation of everything we do. Their habits. Their sentiments. Their motivators. What makes them tick. Knowing this means we can deliver highly engaging, integrated campaigns that are underpinned by strong research and data.
We understand the value of marketing dollars, approaching every single brief and budget with the same tenacity, creativity and audience foundations as the last. We work hand-in-glove with our clients to cross-examine every brief to allow us to deliver truly bespoke plans that deliver against objectives.
CONSUMER | TRADE CO-OPS | INFLUENCER ENGAGEMENT
BRAND DEVELOPMENT | BRAND PARTNERSHIPS
Whether you're entering a whole new market or simply exploring different avenues for new business, Rocket offers a strategic and considered approach to business development for its clients.
Understanding your value proposition and USP's is key, so once we know exactly what makes you great we'll be bursting to tell others all about it. We have an extensive network of contacts across various sectors and disciplines, so whether you're a luxury hotel, revolutionary piece of travel tech or the next big destination, we'll make strategic and targeted connections that are meaningful to you.
We've also done our fair share of door-knocking and phone-bashing, so if your field teams are depleted and you're looking to outsource your business development function, we can do that too.
PIPELINE DEVELOPMENT | APPOINTMENT SCHEDULING | FIELD SALES | LEAD GENERATION
Whilst we offer a wide variety of services in the events space, our general approach remains the same (and it's quite simple, really). We enjoy making our clients look good and, in doing so, people talk about and engage with their brands more than ever before.
Of course we'd be more than happy to manage your presence at traditional events such as WTM, IMM and Destinations; that's our bread and butter. We also have experience of luxury shows such as ILTM, Private Luxury Forum and Virtuoso Travel Week. But what we really love doing is working with clients to deliver their own private, show-stopping events that exude personality and attract rockstar guests.
TRADE SHOWS | CONSUMER SHOWS | ROAD SHOWS | SALES MISSIONS | VIP EVENTS | GUEST LISTS
Hailing from a corporate background, it's possible you'll find some of our experience useful. We are well-versed in the workings of charter and scheduled tour operations, OTA's and the world of distribution, as well as the nuances of the wider European travel landscape.
Both in-house and through our network of trusted freelancers, we are delighted to provide consultancy services that include strategic planning, market analysis, product and content strategy, copywriting and creative/brand development.
STRATEGY | ANALYSIS | RESEARCH
CREATIVE | PRODUCT | CONTENT