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THE LAUNCHPAD


Get Your Kicks: A Guide to the Route 66 Centenary in New Mexico
It's not every day that one of the most iconic highways in the world turns 100. Claiming 535 miles of Route 66, more than any other state, New Mexico plays a key role in the 2026 celebrations, blending classic Americana with Layers of Native American and Southwestern culture.

Holly Pattison
Feb 175 min read


Spa Breaks: A Wellness Showcase Across Northern California
Wellness continues to be a growing holiday trend as travellers look for ways to boost their overall wellbeing or simply disconnect from their busy daily lives. Whether it’s spa-focused resorts, nourishing food or activities in nature, wellbeing looks a little different for everyone, but Northern California effortlessly caters to each taste. Credit: Ventana Big Sur Authentic NorCal wellness experiences are closely tied to the landscape. Monterey County brings the restorative

Francesca Brooking
Feb 55 min read


An Expert Guide to Winter in Mammoth Lakes
While California may be well known for its sunshine and coastal escapes, the Golden State proves it can switch from surfboards to snowflakes with ease. High in the Sierra Nevada, Mammoth Lakes transforms into a winter playground, mixing alpine beauty with that unmistakably cool California energy. Credit: Mammoth Lakes Tourism Arguably one of California’s premier winter destinations, Mammoth Lakes is a haven for skiers and snowboarders alike, boasting the longest ski season i

Holly Pattison
Jan 65 min read


From Sea to Sierra: A NorCal Road Trip Through Yosemite, Morro Bay & Monterey
California is one of the world’s most captivating road trip destinations, known for its miles of coastline, buzzing beach communities and diverse scenery. While the 600-mile Highway 1 steals the spotlight, there’s something to be said about slowing down and getting to know one region. This Northern California road trip does just that, mixing jaw-dropping views with windswept coastlines and bucolic vineyards across 10 days. Credit: See Monterey Starting from San Francisco, the

Francesca Brooking
Dec 16, 202510 min read


Field Notes | Canyon Spirit Preview FAM
If there was ever a rail journey designed to turn heads, it’s the Canyon Spirit. Holly recently had the chance to join the train’s final departure of 2025; an exclusive preview of the new extension to the Rockies to Red Rocks route, opening to the public in 2026. All images courtesy of Holly Pattison (via Rocket Travel Marketing) For the first time, the Canyon Spirit set off from Salt Lake , adding an exciting new starting point that set the tone for an elevated experience i

Holly Pattison
Dec 4, 20255 min read


7 Extraordinary Experiences in New Mexico
From a flourishing arts scene with some world-famous connections to adrenaline-fuelled adventures and even a touch of the extraterrestrial, read on to discover seven reasons why New Mexico is rich with encounters that go beyond the ordinary.

Holly Pattison
Nov 11, 20256 min read


72 Hours in Salt Lake, Utah
Salt Lake might be best known as the gateway to Utah’s Mighty 5 national parks, but it’s a destination that easily stands on its own. Surrounded by the towering peaks of the Wasatch Mountains, the Beehive State’s capital combines world-class skiing, breathtaking natural beauty and a vibrant downtown scene that’s quickly catching the eye of international travellers. Credit: Visit Salt Lake From remarkable stays and elevated dining to inspiring culture and outdoor adventures ju

Holly Pattison
Oct 28, 20256 min read


Press Release | Visit Salt Lake Appoints Rocket in UK & Ireland
Visit Salt Lake is proud to announce a groundbreaking milestone in its 40-year history: the establishment of five international offices.

Mark Meredith
Feb 7, 20252 min read
Welcome to The Launchpad; our not-so-conventional blog that is far more than just another SEO play. Below you'll find a collection of posts including destination tips, agency news, client news, interviews with industry movers and shakers and some useful insight into working with the travel trade.
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