Press Release | Visit Salt Lake Appoints Rocket in UK & Ireland

Visit Salt Lake is proud to announce a groundbreaking milestone in its 40-year history: the establishment of five international trade representation offices across the UK, Canada, Mexico, France, and German speaking markets.

Credit: Visit Salt Lake

This bold step strengthens Salt Lake’s global presence, showcasing its commitment to sustainable and strategic tourism growth. These new offices are part of a trade-first strategy aimed at increasing global awareness, encouraging product development, and driving long-term demand. Each agency will act as a key representative, educating and training travel trade professionals—wholesalers, tour operators, travel agents, airlines, and advisors—on Salt Lake’s unique offerings.

“With the opening of these five offices, Salt Lake is taking an unprecedented leap into the global tourism market,” said Kaitlin Eskelson, President & CEO of Visit Salt Lake. “This expansion positions us to compete in a crowded global marketplace, attract new travellers, and prepare for monumental events like the 2034 Winter Olympics. It’s an exciting step toward establishing Salt Lake as an internationally recognised and respected destination."

Strategic Markets and Focus Areas

Each market has been strategically selected to align with Salt Lake’s values and appeal to distinct traveller segments:

• United Kingdom: Highlighting cultural and outdoor experiences for UK-based travellers.

• Canada: Targeting adventure enthusiasts and families.

• Mexico: Promoting year-round sports and tapping into the growing middle-class travel segment.

• France: Engaging arts, history, and gastronomy enthusiasts.

• Germany, Austria, Switzerland: Reaching eco-conscious travellers seeking sustainable and authentic experiences.

  
  

This initiative emphasises sustainable tourism, prioritising visitors who respect Salt Lake’s community, culture, and environment while contributing positively to the local economy.

Partner Agencies

Visit Salt Lake has partnered with the following expert agencies to lead the charge:

1. Rocket Travel Marketing Ltd (UK & Ireland)

2. Canuckiwi (Canada)

3. Connect Worldwide (Mexico)

4. Blossom Travel Marketing (France)

5. Lieb Management (Germany, Austria, Switzerland)

Together, these agencies will spearhead efforts to organise trade and media familiarisation tours, create customised travel itineraries, and foster partnerships with airlines to increase accessibility.

This historic global expansion demonstrates Visit Salt Lake’s bold vision for the future, ensuring the city remains a top-tier destination in the international tourism landscape.

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About Rocket Travel Marketing:  

Rocket Travel Marketing Ltd is a sales and marketing agency based in the UK, specialising in destination representation, trade engagement, and business development. Founded in 2021, but drawing on over 20 years of travel trade experience, the company partners with international tourism boards, and other travel brands to boost their visibility in the UK and Irish markets. Known for its innovative marketing strategies and strong relationships with the travel trade, Rocket Travel Marketing has a proven track record of driving visitor growth.

About Visit Salt Lake:

Visit Salt Lake is a private, nonprofit corporation responsible for the promotion of Salt Lake as a convention and travel destination. In partnership with Salt Lake County, Visit Salt Lake improves the area’s economy by attracting and providing support to conventions, leisure travellers and visitors. The organisation has a strong commitment to sustainability and stewardship of the area’s natural environment.