The strategic partnership enables the agencies to expand their respective offerings to include trade sales and marketing, PR and sustainability consulting.
Founded by Maddy Simpson in 2020, NeoLux is a unique PR consultancy in that it also offers sustainability consulting for hotels, tourist boards and other organisations interested in reducing their impact on the environment.
In over 20 years in PR, Simpson has worked for a quite enviable list of brands including Post Ranch Inn, Pebble Beach Resorts, South African Airways, Greater Palm Springs CVB, Brand USA, Visit California and Small Luxury Hotels.
It was during her six years with Small Luxury Hotels that Simpson developed a sustainability programme for the brand, which lead to her pursuing formal qualifications in the area at globally-renowned institutions such as the University of Cambridge. Simpson has now expanded her expertise into sustainability consultancy and is an accredited auditor for the Green Globe certification programme.
The partnership combines 40+ years of experience in tour operations, destination marketing and luxury PR with sustainability consulting, creating a unique full-service offering for organisations that are truly focused on future-proofing their business and minimising its impact on the environment.
Rocket & NeoLux will leverage their deep-rooted understanding of both the trade and media landscapes to deliver seamless, creative and sustainable end-to-end growth strategies on behalf of tourist boards, hotels and other travel-related businesses.
Rocket founder Mark Meredith said "I've known Maddy since she was heading up PR for Visit California and I was at Virgin Holidays. She is an absolute PR powerhouse; creative, well-known across the sector, very well connected in media circles and has incredible brand experience in the travel and luxury space in particular.
COP26 had a sobering effect on many and has certainly sharpened the focus as far as sustainability is concerned, so I expect Maddy's credentials in that field will be increasingly valuable moving forward. We look forward to working together for the benefit of our clients and adopting best practice in everything we do."
For any enquiries contact mark@rocketlondon.co.uk (trade sales and marketing) or maddy@neolux.co.uk (PR and sustainability)