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THE LAUNCHPAD


Spa Breaks: A Wellness Showcase Across Northern California
Wellness continues to be a growing holiday trend as travellers look for ways to boost their overall wellbeing or simply disconnect from their busy daily lives. Whether it’s spa-focused resorts, nourishing food or activities in nature, wellbeing looks a little different for everyone, but Northern California effortlessly caters to each taste. Credit: Ventana Big Sur Authentic NorCal wellness experiences are closely tied to the landscape. Monterey County brings the restorative

Francesca Brooking
5 days ago5 min read


Winter Wonders: 3 California Winter Escapes You Might Not Expect
The Golden State as we know it is never short on reasons to visit, no matter the season. While peak times often steal the spotlight, there are many destinations where the adventure carries on well beyond the summer season, and a few of them may just surprise you.

Holly Pattison
Sep 12, 20254 min read


Six of The Best; Lodgings to get excited about in 2025
Increasingly, travellers are seeking out accommodation that stands out from the more generic, cookie-cutter hotels, and this year, the...

Francesca Brooking
May 13, 20255 min read


Field Notes | United Airlines Bay Area FAM Trip
This November, Holly had the pleasure of hosting an exceptional group of travel professionals on her inaugural FAM trip, in collaboration...

Holly Pattison
Dec 17, 20245 min read


Field Notes | Sonoma County Tourism Spring Sales Mission
Sonoma County Tourism visited the UK for a sales mission in April 2024. We look back on some key speaking points and events from the week.

Mark Meredith
Apr 24, 20243 min read


California Dreamin': 16 Unmissable Annual Events & Festivals
There are many great reasons to visit California, not least for the plethora of sports, music and cultural events which happen year round.

Francesca Brooking
Jan 16, 20249 min read


Hidden Gems: Off The Beaten Path in Sonoma County, California
Sonoma County has long been a destination that sneaks just beneath the radar, but after being included in Travel + Leisure's '50 Best...

Holly Pattison
Dec 14, 20235 min read


Rocket's Clients Shine Bright in Latest Round of Michelin Stars
Michelin has just released its new California guide for 2023 and we were delighted to see some of the destinations we work with included.

Kerenza Evans
Aug 29, 20234 min read


10 of the best ways to explore Sonoma County, California
Leave the car behind and make the most of Sonoma County’s wineries, redwoods, quaint towns and breathtaking coastal landscapes in style

Caroline King
Jan 10, 20235 min read
Welcome to The Launchpad; our not-so-conventional blog that is far more than just another SEO play. Below you'll find a collection of posts including destination tips, agency news, client news, interviews with industry movers and shakers and some useful insight into working with the travel trade.
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